5 Minute Business Brainstorm: Quick Start to Writing Your Business Goals
Posted on 20. Jan, 2012 by Kathleen in Blog
In order to reach the lofty goals you have for your business, you need to think through the challenges you face while creating a concrete plan – solutions that will clear a larger path to success.
Start by asking yourself, “What do I want?” Write down the first idea that comes to mind and make it the topic of your business brainstorm session.
I’m serious. (more…)
Why I will buy $50 Worth of Popcorn in 2012
Posted on 10. Jan, 2012 by Kathleen in Blog
This Fall was a busy season at my house. Late October, another knock at the door, brought another lesson (read about the first one here: What Are you Worth?).
While I usually don’t entertain solicitors, when I heard the statement below coming from a boy dressed up in uniform and pulling a red flyer wagon overflowing with boxes, I became the very picture of hospitality.
“Excuse Me Ma’am, Will You Buy My Popcorn?”
Remembering how much I disliked such tasks as a Brownie and then a Girl Scout, I took pity and bought a big box. I was rewarded with a sigh of relief, a shy smile and 24 packages of microwave popcorn (that I didn’t really need or want).
The end.
Or so I thought. (more…)
Edit or Die: Content Strategy
Posted on 30. Nov, 2011 by Kathleen in Blog, Uncategorized
Editing should be a key component of your content strategy.
Why?
I see so many good brochures, websites and blogs that have great content, but they lost me after two lengthy paragraphs.
The best marketing starts with the best content strategy- and a key component of any strategy should be (more…)
What Are You Worth?
Posted on 21. Nov, 2011 by Kathleen in Blog
The other day, two neighborhood kids came to the door and offered to rake our leaves for fifty cents each. My husband said to them, “what are you going to buy with fifty cents?” The kids were dumbfounded. They couldn’t think of an answer (and probably thought he was crazy!).
The silence lasted a minute…a very long minute.
If it were a scene in a movie, the music would have been cued in order to build the tension, because without them knowing it, he was about to tell them one of the most important secrets of life… (more…)
Does Font Matter?
Posted on 14. Nov, 2011 by Kathleen in Blog, Communication
I was speaking to my designer yesterday and she was critiquing the website we are about to launch and she was ‘horrified’ that the webmaster and I had chosen two different font styles, serif and sans serif.
“Does it really matter,” I asked. (more…)
This is Your Brain on Marketing…and money
Posted on 07. Nov, 2011 by Kathleen in Blog, Communication
It seems everyone is thinking or talking about brains these days.
At least it seems that way to me after spending a month creating the latest installment of Metaphorically Speaking; the brain issue.
No sooner did it go out when a colleague and former client sent me (more…)
Back to School with Professional PUNCH
Posted on 26. Aug, 2011 by Kathleen in Blog, Communication
content overload = confusion
Worse than too little information, information overload can cause your readers confusion.
Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill your purpose and often hide your point.
Good content writing is all about (more…)
Stories: The Currency of Human Contact
Posted on 11. Aug, 2011 by Kathleen in Blog, Communication
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee
How does this relate to marketing?
In this world of instant connection, growing circles, friends and fans – all communicated through posts and tweets, companies want to capitalize on the currency of human connection. What they have forgotten is (more…)
Communication Breakdown?
Posted on 01. Aug, 2011 by Kathleen in Blog, Communication
Dominic Basulto of the Washington Post uses four major occurences – the potenital closing of USPS branches, the push for Netflix to have customers download media instead of receive DVD’s, the rise of Google+ and the closing of Borders – to describe the end of communication as we know it.
One major conclusion he draws is (more…)
Communication Strategy: 3 Step Process
Posted on 26. Jul, 2011 by Kathleen in Blog, Communication
Why Do I Need a Strategy to Communicate?
Are you relying on your task lists and goals to propel your marketing forward? Don’t get me wrong, these help, but too often I see businesses that jump on board with the latest marketing channel [Google +] but they don’t use it effectively. There are many reasons: (more…)
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