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	<title>Professional Punch</title>
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	<link>http://www.professionalpunch.com</link>
	<description>Writing and Marketing Strategies that Develop Business</description>
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		<title>5 Minute Business Brainstorm: Quick Start to Writing Your Business Goals</title>
		<link>http://www.professionalpunch.com/2012/01/5-minute-business-brainstorm-quick-start-to-writing-your-business-goals/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-minute-business-brainstorm-quick-start-to-writing-your-business-goals</link>
		<comments>http://www.professionalpunch.com/2012/01/5-minute-business-brainstorm-quick-start-to-writing-your-business-goals/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 21:26:17 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brainstorm]]></category>
		<category><![CDATA[business brainstorm]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[professional PUNCH]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=475</guid>
		<description><![CDATA[In order to reach the lofty goals you have for your business, you need to think through the challenges you face while creating a concrete plan &#8211; solutions that will clear a larger path to success. Start by asking yourself, “What do I want?”  Write down the first idea that comes to mind and make [...]]]></description>
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		<title>Why I will buy $50 Worth of Popcorn in 2012</title>
		<link>http://www.professionalpunch.com/2012/01/why-i-will-buy-50-worth-of-popcorn-in-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-i-will-buy-50-worth-of-popcorn-in-2012</link>
		<comments>http://www.professionalpunch.com/2012/01/why-i-will-buy-50-worth-of-popcorn-in-2012/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 21:51:56 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[cub scouts]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[professional PUNCH]]></category>
		<category><![CDATA[Thank you note]]></category>
		<category><![CDATA[writing a thank you note]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=555</guid>
		<description><![CDATA[This Fall was a busy season at my house.  Late October, another knock at the door, brought another lesson (read about the first one here: What Are you Worth?). While I usually don&#8217;t entertain solicitors, when I heard the statement below coming from a boy dressed up in uniform and pulling a red flyer wagon [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Edit or Die: Content Strategy</title>
		<link>http://www.professionalpunch.com/2011/11/edit-or-die-content-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=edit-or-die-content-strategy</link>
		<comments>http://www.professionalpunch.com/2011/11/edit-or-die-content-strategy/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 22:01:48 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[edit]]></category>
		<category><![CDATA[editing tips]]></category>
		<category><![CDATA[professional PUNCH]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=405</guid>
		<description><![CDATA[Editing should be a key component of your content strategy. Why? I see so many good brochures, websites and blogs that have great content, but they lost me after two lengthy paragraphs. The best marketing starts with the best content strategy- and a key component of any strategy should be the willingness to EDIT! Married [...]]]></description>
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		<title>What Are You Worth?</title>
		<link>http://www.professionalpunch.com/2011/11/what-are-you-worth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-are-you-worth</link>
		<comments>http://www.professionalpunch.com/2011/11/what-are-you-worth/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 04:45:26 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[freelance salary]]></category>
		<category><![CDATA[how to bid]]></category>
		<category><![CDATA[job tips]]></category>
		<category><![CDATA[professional PUNCH]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[salary negotiation]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=454</guid>
		<description><![CDATA[The other day, two neighborhood kids came to the door and offered to rake our leaves for fifty cents each.  My husband said to them, &#8220;what are you going to buy with fifty cents?&#8221;  The kids were dumbfounded.  They couldn&#8217;t think of an answer (and probably thought he was crazy!). The silence lasted a minute&#8230;a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does Font Matter?</title>
		<link>http://www.professionalpunch.com/2011/11/does-font-matter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=does-font-matter</link>
		<comments>http://www.professionalpunch.com/2011/11/does-font-matter/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 23:55:16 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[brand standard]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[font family]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[professional PUNCH]]></category>
		<category><![CDATA[Sans Serif]]></category>
		<category><![CDATA[Serif]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=398</guid>
		<description><![CDATA[I was speaking to my designer yesterday and she was critiquing the website we are about to launch and she was &#8216;horrified&#8217; that the webmaster and I had chosen two different font styles, serif and sans serif. &#8220;Does it really matter,&#8221; I asked. &#8220;Yes!&#8221;  Her voice was a mixture of horror, disgust and exasperation. I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>This is Your Brain on Marketing&#8230;and money</title>
		<link>http://www.professionalpunch.com/2011/11/this-is-your-brain-on-marketing-and-money/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=this-is-your-brain-on-marketing-and-money</link>
		<comments>http://www.professionalpunch.com/2011/11/this-is-your-brain-on-marketing-and-money/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 15:01:09 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[moneybrain]]></category>
		<category><![CDATA[nest egg]]></category>
		<category><![CDATA[Newsweek]]></category>
		<category><![CDATA[save]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[scientists]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=364</guid>
		<description><![CDATA[It seems everyone is thinking or talking about brains these days. At least it seems that way to me after spending a month creating the latest installment of Metaphorically Speaking; the brain issue. No sooner did it go out when a colleague and former client sent me an article from last week&#8217;s Newsweek. Your Brain [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Back to School with Professional PUNCH</title>
		<link>http://www.professionalpunch.com/2011/08/back-to-school-with-professional-punch/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=back-to-school-with-professional-punch</link>
		<comments>http://www.professionalpunch.com/2011/08/back-to-school-with-professional-punch/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 18:10:11 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[essay]]></category>
		<category><![CDATA[outline]]></category>
		<category><![CDATA[professional PUNCH]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=366</guid>
		<description><![CDATA[content overload = confusion Worse than too little information, information overload can cause your readers confusion. Whether you are writing an article, website copy, a blog post, or even an email to a client, boss or prospect – too much information can kill your purpose and often hide your point. Good content writing is all [...]]]></description>
		<wfw:commentRss>http://www.professionalpunch.com/2011/08/back-to-school-with-professional-punch/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Stories: The Currency of Human Contact</title>
		<link>http://www.professionalpunch.com/2011/08/stories-the-currency-of-human-contact/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=stories-the-currency-of-human-contact</link>
		<comments>http://www.professionalpunch.com/2011/08/stories-the-currency-of-human-contact/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 23:09:24 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[contact]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[currency]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google+]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[posts]]></category>
		<category><![CDATA[professional PUNCH]]></category>
		<category><![CDATA[Robert McKee]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[storyteller]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=354</guid>
		<description><![CDATA[&#160; Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. —Robert McKee &#160;  How does this relate to marketing? In this world of instant connection, growing circles, friends and fans &#8211; all communicated through posts and tweets, companies want to capitalize [...]]]></description>
		<wfw:commentRss>http://www.professionalpunch.com/2011/08/stories-the-currency-of-human-contact/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Communication Breakdown?</title>
		<link>http://www.professionalpunch.com/2011/08/communication-breakdown/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communication-breakdown</link>
		<comments>http://www.professionalpunch.com/2011/08/communication-breakdown/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 15:13:57 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Dominic Basulto]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Kroger]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[professional PUNCH]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[USPS]]></category>
		<category><![CDATA[Washington Post]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=336</guid>
		<description><![CDATA[Dominic  Basulto of the Washington Post uses four major occurences – the potenital closing of USPS branches, the push for Netflix to have customers download media instead of receive DVD’s, the rise of Google+  and the closing of Borders – to describe the end of communication as we know it. One major conclusion he draws [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Communication Strategy: 3 Step Process</title>
		<link>http://www.professionalpunch.com/2011/07/communication-strategy-3-step-process/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communication-strategy-3-step-process</link>
		<comments>http://www.professionalpunch.com/2011/07/communication-strategy-3-step-process/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:53:30 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google+]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[professional PUNCH]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media resources]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.professionalpunch.com/?p=275</guid>
		<description><![CDATA[Why Do I Need a Strategy to Communicate? Are you relying on your task lists and goals to propel your marketing forward?  Don&#8217;t get me wrong, these help, but too often I see businesses that jump on board with the latest marketing channel [Google +] but they don&#8217;t use it effectively. There are many reasons: [...]]]></description>
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		<slash:comments>8</slash:comments>
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